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Inspired by hygge and the simple pleasures in life
Made-to-order, encouraging slower fashion
Focused on nature, inclusivity and sustainability
crewnecks
your new cozy favorites
Shop the hyooba collection to pick out a new closet staple. Each t-shirt and crewneck is designed around the small things that bring you joy. A reminder to focus on the moments that make your life full.
Nature-inspired, hyooba clothing is made with eco-friendly materials like organic cotton and recycled polyester with ethical fashion practices top of mind. When those aren’t available in the styles we know you’ll love, we source 100% U.S. grown cotton. And of course, all of our simple apparel is certified cozy.