our story
Our nature-inspired, cozy essentials are grounded in the hygge lifestyle, encouraging you to find joy in simplicity. With each piece, we invite you to wear your values and make a positive impact.
Living in the small moments
Nice to meet you, I’m Camille! After moving to Seattle, I found myself drawn to the simple moments that make life feel full. String lights glowing on a rainy night, a warm drink in chilly hands, a deep breath of fresh mountain air. That feeling of ease and being present in the moment? That’s hygge (hue-gah), a Danish concept of comfort, connection and simple joys. It’s what sparked hyooba.
Inspired by the nature around me. Warmed by the concept of hygge. Driven by my hope for a more sustainable world. I wanted to share this way of living with others. And that’s how hyooba was born.
Mindful, cozy, and intentional
Our designs are inspired by nature and the hygge lifestyle, blending comfort with thoughtful details that make every piece feel special.
Sustainability, one step
at a time
We source thoughtfully, print with water-based inks, and choose materials like ethically grown cotton. It’s not perfect yet, but we’re always working to do better.
Building
community
Whether you’re unwinding at home or out chasing mountain views, hyooba is a reminder to live in a way that feels good to you. Let’s build community of like-minded folks who appreciate living mindfully.
