our story

Our nature-inspired, cozy essentials are grounded in the hygge lifestyle, encouraging you to find joy in simplicity. With each piece, we invite you to wear your values and make a positive impact.

Living in the small moments

Nice to meet you, I’m Camille! After moving to Seattle, I found myself drawn to the simple moments that make life feel full. String lights glowing on a rainy night, a warm drink in chilly hands, a deep breath of fresh mountain air. That feeling of ease and being present in the moment? That’s hygge (hue-gah), a Danish concept of comfort, connection and simple joys. It’s what sparked hyooba.

Inspired by the nature around me. Warmed by the concept of hygge. Driven by my hope for a more sustainable world. I wanted to share this way of living with others. And that’s how hyooba was born.

Mindful, cozy, and intentional

Our designs are inspired by nature and the hygge lifestyle, blending comfort with thoughtful details that make every piece feel special.

Sustainability, one step
at a time

We source thoughtfully, print with water-based inks, and choose materials like ethically grown cotton. It’s not perfect yet, but we’re always working to do better.

Building
community

Whether you’re unwinding at home or out chasing mountain views, hyooba is a reminder to live in a way that feels good to you. Let’s build community of like-minded folks who appreciate living mindfully.

shop cozy collections

Featured
simple plant crewneck
simple plant crewneck
from $48.00

The simple plant sweatshirt is the perfect vibe for any plant lover. This medium-weight crewneck is soft, durable, and great for layering on crisp days or cozy evenings.

Product Details:

  • Embroidered plant design on gender-neutral Gildan crewneck

  • Thread color: Light grey thread on white sweatshirt. White thread on all other colors

  • Classic fit with a crew neckline for everyday comfort. Size up 1-2 sizes for an oversized look

  • Design is approximately 3” x 3”

  • Medium-heavy blend of 50% cotton, 50% polyester. Heather Sport colors: 60% polyester, 40% cotton

  • Tear-away label for itch-free wear

  • Made using 100% ethically grown US cotton

  • Gildan is a member of the US Cotton Trust Protocol, ensuring sustainable production

  • OEKO-TEX-certified dyes with low environmental impact

  • Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Read more →
indoorsy crewneck sweatshirt
indoorsy crewneck sweatshirt
from $48.00

For the homebodies who know that cozy corners are the best corners. The indoorsy crewneck is all about kicking back in comfort. The tone-on-tone embroidery adds a subtle nod to your favorite pastime: staying in. Slip it on for those chilly mornings or whenever it’s time to unwind with your fave warm bevvy.

Product Details:

  • Embroidered design on gender-neutral Gildan crewneck

  • Classic fit with crew neckline for ultimate comfort. Fits true to size. Size up 1-2 sizes for an oversized look. (Size Charts)

  • Stitching is tone on tone: black with black thread, white with white thread, pink with pink thread, sand with sand thread, green with green thread, gray with gray thread.

  • Made using 100% ethically grown US cotton

  • Gildan is a member of the US Cotton Trust Protocol, ensuring ethical production

  • OEKO-TEX-certified dyes with a low environmental impact

  • Design is roughly 5 inches wide and 1.2 inches tall

  • Medium-heavy blend of 50% cotton, 50% polyester (8.0 oz/yd² or 271.25 g/m²). Heather Sport colors: 60% polyester, 40% cotton

  • Tear-away label for itch-free wear

  • Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Read more →
outdoorsy crewneck sweatshirt
outdoorsy crewneck sweatshirt
from $48.00

This one’s for the trailblazers and campfire lovers. Our outdoorsy crewneck is all about feeling cozy while staying connected to nature. Made from a soft, medium-heavy blend, it’s ready for chilly mornings at the campsite or evenings by the firepit. The tone-on-tone embroidered design keeps it subtle. Layer it over your favorite tee and get ready for your next adventure—or maybe just a coffee run.

Product Details:

  • Embroidered design on gender-neutral Gildan crewneck

  • Classic fit with crew neckline for ultimate comfort. Fits true to size. Size up 1-2 sizes for an oversized look. (Size Charts)

  • Stitching is tone on tone: black with black thread, white with white thread, pink with pink thread, sand with sand thread, green with green thread, blue with blue thread, grey with grey thread.

  • Made using 100% ethically grown US cotton

  • Gildan is a member of the US Cotton Trust Protocol, ensuring ethical production

  • OEKO-TEX-certified dyes with a low environmental impact

  • Design is roughly 5 inches wide and 1.2 inches tall

  • Medium-heavy blend of 50% cotton, 50% polyester. Heather Sport colors: 60% polyester, 40% cotton

  • Tear-away label for itch-free wear

  • Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Read more →
zen waves crewneck sweatshirt
zen waves crewneck sweatshirt
$54.00

Crafted from 100% organic cotton, this zen crewneck is made of sustainable materials, providing you with a cozy, feel-good experience. It's like wrapping yourself in the gentle flow of life—perfect for those who seek comfort without compromise.

Product details:

  • Available in 3 colors: Black, Grey Melange, White

  • Fit runs slightly small. If you are between sizes, we suggest sizing up for a regular fit. For an oversized fit, consider sizing up 2 sizes. (Size Charts)

  • Gender neutral sweatshirt

  • Design on back only

  • Interior: 80% organic cotton, 20% recycled polyester sustainable blend

  • Exterior: 100% organic cotton 

  • Light-weight, french terry lining

  • Crafted from the premium SOL's Comet crewneck sweatshirt

  • Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Read more →
wild mountains crewneck sweatshirt
wild mountains crewneck sweatshirt
$54.00

Say hello to your cozy companion for wild adventures and chill evenings. Designed with love for the planet, this gender-neutral, mountain crewneck is all about comfort without the eco-guilt. Ready for anything from conquering mountains to conquering the couch.

Product details:

  • Available in 3 colors: Black, Grey Melange, White

  • Fit runs slightly small. If you are between sizes, we suggest sizing up for a regular fit. For an oversized fit, consider sizing up 2 sizes. (Size Charts)

  • Gender neutral sweatshirt

  • Design on back only

  • Interior: 80% organic cotton, 20% recycled polyester sustainable blend

  • Exterior: 100% organic cotton 

  • Light-weight, french terry lining

  • Crafted from the premium SOL's Comet crewneck sweatshirt

  • Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Read more →
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