our story

Our nature-inspired, cozy essentials are grounded in the hygge lifestyle, encouraging you to find joy in simplicity. With each piece, we invite you to wear your values and make a positive impact.

Living in the small moments

After moving to Seattle, we found ourselves drawn to the simple moments that make life feel full—string lights glowing on a rainy night, a warm drink in chilly hands, a deep breath of fresh mountain air. That feeling of ease and being present in the moment? That’s hygge (hue-gah), a Danish concept of comfort, connection, and simple joys. It’s what sparked hyooba.

Inspired by the nature around us. Warmed by the concept of hygge. Driven by our hope for a more sustainable world. We wanted to share this way of living with others. And that’s how hyooba was born.

Mindful, cozy, and intentional

Our designs are inspired by nature and the hygge lifestyle, blending comfort with thoughtful details that make every piece feel special.

Sustainability, one step
at a time

We source thoughtfully, print with water-based inks, and choose materials like ethically grown cotton. It’s not perfect yet, but we’re always working to do better.

Building
community

Whether you’re unwinding at home or out chasing mountain views, hyooba is a reminder to live in a way that feels good to you. Let’s build community of like-minded folks who appreciate living mindfully.

founder q&a

It’s great to meet you! We’re Camille and Taylin, the duo behind hyooba, and we’re thrilled that you’ve come to check out our site. We’re a small business based out of Seattle, WA. Check out some of the q & a below to learn a little more about what led us to start this brand.

Camille is a designer and Taylin is a developer. We both work a 9-5, but we were looking for a creative outlet that stepped outside of the corporate world. We wanted something we could build together since we are both creators at heart. The focus on living fully is very important to us. We’re here for a good time, not a long time. We wanted to have something of our own that felt true to who we are.
What is hygge? Hygge (hyoo-guh) is a Danish principle that centers on a life free from frustrations or worries. A life surrounded by simple pleasures. The warmth of a cozy blanket, the gentle flicker of candlelight, your furry companion snuggled up beside you, smiling over good food and drink with your loved ones.
The word was inspired by the phonetic pronounciation of the word hygge (hyoo-gah). We wanted to give it a twist and make it our own. Hyooba is uniquely its own word. We hope people are able to appreciate the contrast of individuality and connectedness within our brand.
We wanted to play with the concept of yin and yang as well. How opposites attract. But also how opposites can find harmony. You can see how the yin yang dots also come to life in our logo. Our hope is to establish our own concept and our own movement. The concept aims to draw in like-minded followers who also appreciate the draw towards simple things, the complexity of opposites and living a more purposeful life.
For anyone who knows us, you can say we’re a classic case of opposites attract. Taylin loves metal. Camille loves indie. He’s a night owl. She’s an early bird. He’s wild with a zen side. She’s zen with a wild side. Together, we create a balance and are able to fill in each other’s weaknesses with the other’s strengths. Believing that opposites attract has taught us that differences should not only be celebrated, but that they lead to a richer life.
From Taylin: Excitement. I want you to feel excited that you can be unapologetically yourself when you wear our gear.
From Camille: Peaceful. When you pick up your hyooba piece, I hope you feel at ease and think to yourself, “I am exactly where I should be right now.”