mindful apparel for happy living.

Celebrate the simple joys in life. Nature-inspired apparel that reminds us to slow down and enjoy the moment.

Hyooba. Cozy candles, lights, book and mug on window sill

NEW CROP TEE    +   CREWNECK

simple plant collection

simple plant crop tee

$34.00

For all plant lovers out there, this cropped tee is perfect for spring days in the garden or making the most of warm summer nights. This crop top is made of 100% combed cotton, which makes the shirt extremely soft and more durable than regular cotton shirts. The cropped length makes it perfect for spring and summer, or layered under a cozy flannel in cooler weather.

Embroidered plant design on a cropped t-shirt
Thread colors: Light grey thread on white and natural t-shirt colors. White thread on all other t-shirt colors.
Crafted from the AS Colour premium 100% combed cotton crop t-shirt
Relaxed fit. Fits true to size.
Design is approximately 3” x 3”
Cropped length with dropped shoulders
AS Colour is part of the Better Cotton Initiative (BCI) aiming to improve cotton sustainability across the world
AS Colour is a member of amfori, supporting environmental and human rights due diligence in supply chains
OEKO-TEX® Standard 100 certified ensures that products are free from dangerous substances—chemicals like pesticides, heavy metals, formaldehyde, and undesirable surfactants
Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

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simple plant crewneck

from $48.00

The simple plant sweatshirt is the perfect vibe for any plant lover. This medium-weight crewneck is soft, durable, and great for layering on crisp days or cozy evenings.

Product Details:

Embroidered plant design on gender-neutral Gildan crewneck
Thread color: Light grey thread on white sweatshirt. White thread on all other colors
Classic fit with a crew neckline for everyday comfort. Size up 1-2 sizes for an oversized look
Design is approximately 3” x 3”
Medium-heavy blend of 50% cotton, 50% polyester. Heather Sport colors: 60% polyester, 40% cotton
Tear-away label for itch-free wear
Made using 100% ethically grown US cotton
Gildan is a member of the US Cotton Trust Protocol, ensuring sustainable production
OEKO-TEX-certified dyes with low environmental impact
Shipping time is 6-10 days*

*Shipping times are estimates, not guarantees. Every order comes with order tracking to keep you in the loop!

Color:

Size:

more than a brand—it’s a way of life.

hyooba is inspired by the Danish principle of hygge, a life free from worries, surrounded by simple pleasures. When you wear hyooba apparel, you celebrate a little piece of who you are and the things that bring you joy. Find peace in a moment where you are exactly where you should be.

Each clothing item is made with eco-friendly materials and made to order, minimizing waste. Our sustainable, hygge-inspired collection is designed to bring warmth, comfort, and conscious living into your everyday style. Get ready to slip into a little piece of comfort that connects your intimate, cozy world to our collective, wondrous world.

the hyooba way

Give yourself permission to pause. Take a deep breath. How would your day-to-day look if it was exactly the way you want it to be? Lean into the principles of the hyooba way and start living life on your terms.