mindful apparel for happy living.

Celebrate the simple joys in life. Nature-inspired apparel that reminds us to slow down and enjoy the moment.

Hyooba. Cozy candles, lights, book and mug on window sill
Hyooba, cute dog happy 
NEW CROP TEE    +   CREWNECK

simple plant collection

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simple plant crop tee
$34.00
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simple plant crewneck
from $48.00

more than a brand—it’s a way of life.

hyooba is inspired by the Danish principle of hygge, a life free from worries, surrounded by simple pleasures. When you wear hyooba apparel, you celebrate a little piece of who you are and the things that bring you joy. Find peace in a moment where you are exactly where you should be.

Each clothing item is made with eco-friendly materials and made to order, minimizing waste. Our sustainable, hygge-inspired collection is designed to bring warmth, comfort, and conscious living into your everyday style. Get ready to slip into a little piece of comfort that connects your intimate, cozy world to our collective, wondrous world.

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the hyooba way

Give yourself permission to pause. Take a deep breath. How would your day-to-day look if it was exactly the way you want it to be? Lean into the principles of the hyooba way and start living life on your terms.

  • Ambience

    Craft a calm and cozy environment that nurtures your soul.

  • Presence

    Be fully present and embrace the now.

  • Togetherness

    Share meaningful moments with those you love.

  • Nature

    Reconnect with nature and recharge your soul.

  • Comfort

    Choose comfort over stress and chaos.

  • Leisure

    Make time for the things that bring you joy.

  • Simplicity

    Simplify your life and find peace in the present.

  • Creativity

    Let your imagination run wild and create freely.

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join us on social

Follow us on social and immerse yourself in the hyooba way of life. Enjoy hygge-inspired reminders and behind-the-scenes details about our gear.